Jordo wrote:Liverpool sold the fourth highest amount off shirts worldwide, and was Adidas second biggest deal behind Real Madrid.
Actually I think you're the highest Adidas seller I remember reading.
However, Adidas said they offered £13m for the kit deal and couldn't come close to matching the Warrior deal, which is what like £20m+? There's no way they can be making a profit on that then, if Adidas couldn't bump up their offer more to keep hold of such an important contract for them.
I'm not saying it's exactly the same as ours, but it's treading the same ground, in that interest outside of football/profit motivated it.
