Torres already top scorer at the tills
Published
23:00 03/02/11
By Ruki Sayid
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Chelsea's record £50million signing Fernando Torres is already king
of the shirt sales – outselling his Liverpool replacement Andy Carroll
by 250 jerseys to one.Demand for Chelsea's new Torres home shirts
are currently 40% higher than when he arrived at Anfield three years
ago, according to suppliers.Shirt sales for the Kop’s other new
striker, Luis Suarez, are 380% more popular than Carroll replicas, but
are still trailing behind Chelsea’s Spanish signing by 30 to one.Ray
Evans, managing director of Kitbag.com, said: “It will be interesting
to see whether Torres can maintain his popularity among Chelsea fans and
whether Carroll can break into the hearts of the Liverpool fans.”
Read more: http://www.mirrorfootball.co.uk/news/Chelsea-Fernando-Torres-50m-man-is-king-of-shirt-sales-outselling-his-Liverpool-replacement-Andy-Carroll-by-250-jerseys-to-one-article689695.html#ixzz1CxMHBPD7
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Here are the reasons I have a problem with this over-hyped article.
- Torres was not a world name when he arrived at Liverpool. He is very much a brand NOW, and will have fans regardless of who he plays for that will buy his shirt.
- Suarez and Carroll are not a world names and most Liverpool fans will already have bought a shirt this season, in a time of financial hardship it is unrealistic to expect most to buy a new shirt.
- I think it would be much fairer to compare shirt sales just after the start of a new season.
- I also think it will be fairer to compare the height of Torres' shirt sales at Chelsea, to that of his time at Liverpool.