ITV will show England's opening Euro 2012 game against France on 11th June after coverage plans were confirmed on Monday.
The Three Lions' final Group D game against co-hosts Ukraine (19th June) will also be live on ITV. The BBC will show England's second group encounter against Sweden.
Ireland's Group C matches against world and European champions Spain (14th June), and against Croatia (10th June) will also be live on ITV.
The Euro 2012 final on 1 July will be shown live on both ITV and the BBC.
ITV's Controller of Sport, Niall Sloane, said: "I'm delighted that ITV has secured an outstanding selection of games through the tournament, which includes England's opening game against France as well as a potential peak time group decider against hosts Ukraine.
"ITV1 will also be the home of some terrific clashes between the top teams in Europe including Spain v Ireland, Spain v Italy, Portugal v Holland and Ireland v Croatia."
Philip Bernie, BBC head of TV sport said: "The BBC is delighted to be showing the Uefa European Football Championship, a huge football event, which, along with the London Olympics, should ensure a fantastic sporting summer for BBC viewers.
"We are very happy with the live matches on BBC One, as they give us a strong climax to the event, with both semi-finals, as well as England's quarter-final if they progress."
Where you can watch Euro 2012 group games:
8 June: Poland v Greece (BBC), Russia v Czech Republic (ITV)
9 June: Netherlands v Denmark (BBC), Germany v Portugal (BBC)
10 June: Spain v Italy (ITV), Republic of Ireland v Croatia (ITV)
11 June: France v England (ITV), Ukraine v Sweden (BBC)
12 June: Greece v Czech Republic (ITV), Poland v Russia (ITV)
13 June: Denmark v Portugal (ITV), Netherlands v Germany (BBC)
14 June: Italy v Croatia (BBC), Spain v Republic of Ireland (ITV)
15 June: Ukraine v France (ITV), Sweden v England (BBC)
16 June: Greece v Russia (BBC), Poland v Czech Republic (BBC)
17 June: Portugal v Netherlands (ITV), Denmark v Germany (ITV)
18 June: Croatia v Spain (BBC), Italy v Republic of Ireland (BBC)
19 June: Sweden v France (ITV), England v Ukraine (ITV)
Also a bit on their new FA Cup deal:
ITV has agreed a new two-year deal with The Football Association for the broadcast rights to the pick of The FA Cup and England internationals, including home qualifiers for the 2014 World Cup, from the 2012/13 to 2013/14 seasons.
As part of the new agreement with The FA, ITV1 will continue to broadcast the first pick of FA Cup games throughout the season from the 1st round to the final; as well as the third choice game pick in the 5th and 6th rounds and the fourth choice pick in the 3rd and 4th rounds. ITV1 will also have first choice of replays from the 3rd to 6th rounds.
In total ITV will broadcast up to sixteen live games across each season in addition to comprehensive highlights from every round.
ITV will also continue to be the free-to-air home of England internationals including all home qualifying games for the FIFA 2014 World Cup and all home and away friendlies during the two year period. Away qualifiers are sold by opposition associations and therefore do not fall under this FA agreement.
ITV will also extend its commitment with The FA across the two seasons to encompass live coverage of six games from The FA Youth Cup on ITV4, including the semi-finals and final of the competition.