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    Top 50 Most Valuable Club Brands

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    Post by ConorCelticFC Thu May 24, 2012 12:51 am

    http://brandirectory.com/league_tables/table/top-50-football-club-brands-2012

    Man Utd top. Nice to see Celtic doing well, gaining a 30% growth in brand value over the last 12 months and ahead of the likes of PSG and Atletico Madrid. Rangers nowhere to be seen. scratch
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    Post by Guest Thu May 24, 2012 12:56 am

    Compare The Titles.
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    Post by ConorCelticFC Thu May 24, 2012 12:58 am

    Oh yeah, "The Most Successful Club In World Football" as you like to say... who have never won a European trophy. Laughing
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    Post by Zzonked Thu May 24, 2012 1:00 am

    Stoke City are above Atletico. Neutral
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    Post by Guest Thu May 24, 2012 1:00 am

    ConorCelticFC wrote:Oh yeah, "The Most Successful Club In World Football" as you like to say... who have never won a European trophy. Laughing

    Yes we have.
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    Post by TheRangersFan Thu May 24, 2012 1:04 am

    Very insightful list.
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    Post by Laurencio Thu May 24, 2012 1:05 am

    Seems like nothing beats the Premier League for marketing.
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    Post by ConorCelticFC Thu May 24, 2012 1:06 am

    Jelavić7|EFC wrote:
    ConorCelticFC wrote:Oh yeah, "The Most Successful Club In World Football" as you like to say... who have never won a European trophy. Laughing

    Yes we have.

    there there Rangers will forever be immortalized for the glory of the Seventies Intertoto Cup. rofl
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    Post by Zzonked Thu May 24, 2012 1:08 am

    Laurencio wrote:Seems like nothing beats the Premier League for marketing.

    Germany is doing alright too, Spain seems the worst for a league of their stature.
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    Post by menalawyerguy Thu May 24, 2012 1:12 am

    Zzonked wrote:
    Laurencio wrote:Seems like nothing beats the Premier League for marketing.

    Germany is doing alright too, Spain seems the worst for a league of their stature.

    When it comes to marketing, they don't have much stature beyond Barca and Madrid. Those are really the only two internationally household names in that country.
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    Post by Guest Thu May 24, 2012 1:17 am

    Zzonked wrote:Stoke City are above Atletico. Neutral

    You believed the list in the first place? Laughing


    Last edited by Jelavić7|EFC on Thu May 24, 2012 1:17 am; edited 1 time in total
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    Post by Guest Thu May 24, 2012 1:17 am

    Where's our trophy for this?
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    Post by ConorCelticFC Thu May 24, 2012 1:20 am

    Jelavić7|EFC wrote:
    Zzonked wrote:Stoke City are above Atletico. Neutral

    You believed the list in the first place? Laughing

    The list itself has received a lot of exposure.

    http://edition.cnn.com/2012/05/21/sport/football/football-brands-bayern-united/index.html

    http://www.goal.com/en/news/9/england/2012/05/21/3115851/no-trophies-in-2011-12-but-manchester-united-remain-worlds

    http://ibnlive.in.com/news/man-utd-worlds-most-valuable-football-brand/259995-5-21.html
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    Post by menalawyerguy Thu May 24, 2012 1:32 am

    Brand Finance is an extremely reputable valuation firm with an impressive list of clientele. Jela is just mad that Celtic made the top 50 and Rangers didn't.
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    Post by menalawyerguy Thu May 24, 2012 1:38 am

    kyro7 wrote:Where's our trophy for this?
    Top 50 Most Valuable Club Brands Turd_trophy
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    Post by Guest Thu May 24, 2012 1:43 am

    I expected us to be a lot higher up than that to be honest.
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    Post by ConorCelticFC Thu May 24, 2012 1:46 am

    Henrik's Tongue wrote:I expected us to be a lot higher up than that to be honest.

    Considering our TV deal is probably the lowest and least marketed in the list it's actually an incredible achievement.
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    Post by Guest Thu May 24, 2012 1:49 am

    ConorCelticFC wrote:
    Henrik's Tongue wrote:I expected us to be a lot higher up than that to be honest.

    Considering our TV deal is probably the lowest and least marketed in the list it's actually an incredible achievement.

    Yeah they included television money .. Take that away and we'd be a lot higher up.
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    Post by TheRangersFan Thu May 24, 2012 2:03 am

    It would be better if they went into detail with the figures. Would be interested to see the reasons for Ajax and Schalke's massive rise.
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    Post by Laurencio Thu May 24, 2012 2:39 am

    Henrik's Tongue wrote:
    ConorCelticFC wrote:

    Considering our TV deal is probably the lowest and least marketed in the list it's actually an incredible achievement.

    Yeah they included television money .. Take that away and we'd be a lot higher up.

    Without TV exposure you wouldn't even be on the list, for obvious reasons.
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    Post by Rafael Benitez Thu May 24, 2012 2:40 am

    Getting on this list seems to be a bigger achievement than winning the SPL to Celtic fans
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    Post by Forest Thu May 24, 2012 2:40 am

    Stoke and Fulham Laughing


    There are Championship sides a lot more well known globally than they are
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    Post by menalawyerguy Thu May 24, 2012 2:53 am

    Forest wrote:Stoke and Fulham Laughing


    There are Championship sides a lot more well known globally than they are



    Maybe. But being in the Championship hurts their brand value.
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    Post by Mr Durmmond Thu May 24, 2012 2:54 am

    Not really. Stop being bitter.
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    Post by The Bat-Man Thu May 24, 2012 3:04 am

    Laurencio wrote:
    Henrik's Tongue wrote:

    Yeah they included television money .. Take that away and we'd be a lot higher up.

    Without TV exposure you wouldn't even be on the list, for obvious reasons.

    I think he meant if you take away TV money from everyone and they would be much higher.
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    Post by Laurencio Thu May 24, 2012 3:10 am

    The Bat-Man wrote:
    Laurencio wrote:

    Without TV exposure you wouldn't even be on the list, for obvious reasons.

    I think he meant if you take away TV money from everyone and they would be much higher.

    But they wouldn't, they would be much lower. In terms of Brand Value TV money is only good for exposure. Without TV Money there is no international exposure, therefore the brand value would drastically decline for everyone, including Celtic.
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    Post by The Bat-Man Thu May 24, 2012 3:14 am

    Laurencio wrote:
    The Bat-Man wrote:

    I think he meant if you take away TV money from everyone and they would be much higher.

    But they wouldn't, they would be much lower. In terms of Brand Value TV money is only good for exposure. Without TV Money there is no international exposure, therefore the brand value would drastically decline for everyone, including Celtic.

    The thing he's pointing out that Celtic are there with a lot less TV money than anyone else, if EVERYONE had no TV money they would be a lot higher in that table because they don't rely on TV money as much as others.
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    Post by ConorCelticFC Thu May 24, 2012 3:15 am

    Laurencio wrote:
    The Bat-Man wrote:

    I think he meant if you take away TV money from everyone and they would be much higher.

    But they wouldn't, they would be much lower. In terms of Brand Value TV money is only good for exposure. Without TV Money there is no international exposure, therefore the brand value would drastically decline for everyone, including Celtic.

    LOOOOOOL, how can you be so thick? Celtic have far less to lose relative to other teams if you take away TV deals because ours is so shit. How the hell would we be 'much lower' if you took away the TV deals from everyone or ignored it as part of calculating brand value?
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    Post by Laurencio Thu May 24, 2012 3:19 am

    The Bat-Man wrote:
    Laurencio wrote:

    But they wouldn't, they would be much lower. In terms of Brand Value TV money is only good for exposure. Without TV Money there is no international exposure, therefore the brand value would drastically decline for everyone, including Celtic.

    The thing he's pointing out that Celtic are there with a lot less TV money than anyone else, if EVERYONE had no TV money they would be a lot higher in that table because they don't rely on TV money as much as others.

    I don't get it. Without TV Money the only thing that changes is exposure... with less exposure Celtic's brand would be weakened, not strengthened. I can't see how an overall global decline in brand value due to minimized exposure would help Celtic's rank at all, I might be missing something though.

    ConorCelticFC wrote:
    Laurencio wrote:

    But they wouldn't, they would be much lower. In terms of Brand Value TV money is only good for exposure. Without TV Money there is no international exposure, therefore the brand value would drastically decline for everyone, including Celtic.

    LOOOOOOL, how can you be so thick? Celtic have far less to lose relative to other teams if you take away TV deals because ours is so shit. How the hell would we be 'much lower' if you took away the TV deals from everyone or ignored it as part of calculating brand value?


    You've lost me there.
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    Post by ConorCelticFC Thu May 24, 2012 3:24 am

    Laurencio wrote:
    The Bat-Man wrote:

    The thing he's pointing out that Celtic are there with a lot less TV money than anyone else, if EVERYONE had no TV money they would be a lot higher in that table because they don't rely on TV money as much as others.

    I don't get it. Without TV Money the only thing that changes is exposure... with less exposure Celtic's brand would be weakened, not strengthened. I can't see how an overall global decline in brand value due to minimized exposure would help Celtic's rank at all, I might be missing something though.

    ConorCelticFC wrote:

    LOOOOOOL, how can you be so thick? Celtic have far less to lose relative to other teams if you take away TV deals because ours is so shit. How the hell would we be 'much lower' if you took away the TV deals from everyone or ignored it as part of calculating brand value?


    You've lost me there.


    If you disregarded TV deals as part of brand value Celtic would be much higher in the list, because our TV deal only makes up a tiny amount of our brand compared to the other teams. If TV money did not exist the same would be true, because even if we might be slightly less valuable, the other teams would be far, far less valuable given their dependency on TV.

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